International commercial transactions. Modern concepts, mechanisms and practices

The knowledge and the use of the mechanisms of the commercial transactions in the international market is a peremptory request. This book is an answer to this request and it is focusing on modern theoretical and practical solutions which could help those interested.

The book has eight chapters where the most used modern commercial techniques are presented. The first chapter is about the internationalization of the company and each of the following seven chapters is dedicated to one commercial technique: export, licensing, franchising, subcontracting, complex export, joint venture and strategic alliances. The structure of each chapter emphasizes both the common and the particular elements of each technique. The common elements are to be found in concepts, motives, types, advantages, disadvantages and risks. These elements are supplemented with the particular ones and the mechanisms of each commercial technique. The final part of each chapter consists of a number of analyses and cases.

The methodology of the book allows the easy following and remembering of the ideas. They can be clearly understood and verified with the help of the analysis and cases. The entire book is designed and written in such a way that allows a dynamic and practical thinking.