The new General Data Protection Regulation of the European Union ("GDPR") establishes the processing of personal data of all EU citizens by an individual person, a company or an organization. 

This document contains information about the personal data collected by the ASE Publishing House, as the PERSONAL DATA OPERATOR that you provide, as a CLIENT, for the e-commerce activity through the website


What are personal data?

According to GDPR, "personal data" means any information about an identified or identifiable individual. An identifiable individual is a person who can be identified, directly or indirectly, particularly by reference to an identifier (such as a name, a number of location data) or to one or more specific elements of the identity physical, physiological, genetic, psychic, economic, cultural or social.

There is no list of personal data, and GDPR does not require for states to make such a list because a data once can become personal data in a certain context, and in another context it is simply a information without value of personal data.


Examples of personal data: 

• name;

• someone's domicile or residence;

• e-mail address (including such as;

• bulletin number, passport or identity card;

• location data (e.g., location data feature available on a mobile phone);

• IP address.


What information we collect

The collection and processing of data is governed by the GDPR.

The ASE publishing house collects the following information:

Name and surname, CNP, address, phone number, email address, IP address, interests of the person entering (visiting) this site.


The purpose of data collection

Any person entering orders on the website, by filling in the form for creating an account, respectively registering and checking the box "I agree with the terms, conditions and privacy policy mentioned on this site", expresses the agreement that their personal data will be included in the database of the ASE Publishing House for their storage, use and processing.


We need this data to provide you with the following services:

• First name, last name, CNP and address to bill and deliver the books you ordered. The delivery is made via Romanian Post.

• Email address and phone number to keep you up to date with the status of your order and eventually send you our offers (if you have subscribed to the newsletter and confirmed your email subscription).

• When creating your account on our site, ASE Publishing House receive and record on their servers the personal data you write in order to increase data security and avoid instances of malicious access to the site or

• Direct information about the pages visited and the actions taken on the website of the ASE Publishing House, through information from   the browser session or cookies, including information such as:

 source page from where the visit originated;

 the visitor's IP address;

 search terms used in the site.


What we do with this information

Your data is collected by the Bucharest University of Economic Studies, referred to as ASE, located in Piata Romana, no. 6, sector 1, Bucharest, code 010374, represented by Professor PhD Nicolae ISTUDOR, Rector, who delegates the Director of the ASE Publishing House the authority to process the personal data collected from the person concerned. Data is stored in Romania at one of our offices.

Personal information may be transmitted to public authorities or institutions in accordance with legal laws or good faith, unless:

(a) is provided in a legal provision;

(b) protects the rights of or its affiliates;

(c) prevents an offense or protects national security;

(d) protect individual safety or public safety.


The period of data storage

All personal data owned by the ASE Publishing House will be retained during the service provision on, plus one year after the service is closed.


Closing service delivery can be done:

a. at the initiative of ASE Publishing House;

b. at the customer / user notification.

If you have expressed your consent to our newsletter, your address the email will be retained until you choose to unsubscribe. Unsubscribe can be done by accessing the link on the Home page of ASE Publishing.



Under the GDPR, you have the following rights: • the right of access to data; • the right to rectification • the right to delete the data or the "right to be forgotten" (through a request sent to; • the right to restrict the processing; • the right to data portability; • the right to opposition; • the right not to be the subject of a decision taken solely on the basis of automated processing activities; • the right to address the National Supervisory Authority for Personal Data Processing or to the competent courts, to the extent that it is deemed necessary.







The cookie policy explains what are these, how cookies are used by our university and associated third parties, your cookie options, and additional cookie information.


What are cookies?

An HTTP cookie  is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies allow us to recognize you and make your next visit or use easier.

Cookies can be "persistent" or "for session".


How do we use cookies in

When using and accessing the Service, we will place a certain number of cookies in your web browser.

We use cookies for the following purposes:

• for the Service to work properly for users' needs;

• to provide the necessary statistics.


Cookies are stored by our server, which measures the site's efficiency.

Enabling these cookies is not strictly necessary for the site to function, but they will give you a better browsing experience. You can delete or block cookies but this would prevent the site from functioning properly.


The information provided by cookies is not used to personally identify you, and the data models are fully under our control. These cookies are not used for purposes other than those described here.


Do we use other cookies?

In addition to our cookies, we may also use third-party cookies to report statistics for the Service.

Some of our pages or sub-sites may use additional or different cookies than those described above. If so, their details will be provided on the specific cookie pages. You may be asked to store these cookies if necessary!

Otherwise, no external cookies will be used to personally identify you.


How to control cookies?

You can control and / or delete cookies as you like - for details, see or You can delete all the cookies that are already on your computer and you can set the browser to prevent them from being stored. However, if you do, you'll need to manually adjust certain preferences whenever you visit a site, and some features and services may not work properly!