Commerce. Basic concepts

Commerce is the "engine" of economic activity. This does not only mean the sale of goods, but it also represents a complex activity, oriented towards satisfying people's needs and creating new ones. All these involve complex research activities of both potential buyers and producers, but, above all, an efficient communication between all participants in trade acts.

At present, trade is facing the challenge of finding a balance between commerce's overall image and the attention to detail to meet the increasingly sophisticated needs of customers.

This paper is addressed to students, in general, and to those of the Faculty of Business and Tourism, in particular, who are studying the discipline "Economics of Commerce / Commerce" in the first year and want to deepen the fundamental notions of commerce. Throughout the nine chapters are highlighted both the conceptual framework of commerce, its typology, and the basic aspects of trade negotiation and the art of communication that traders who interact with a wide range of customers should improve.

The book is concise, easy to read and represents a starting point for anyone who wants to get acquainted with the basics of commerce.