The security of personal data in the digital age of e-commerce

The security of personal data in the digital age of e-commerce aims to analyse the correlations between consumers’ use of personal data in the electronic environment, how their perception and decision to purchase goods online is influenced by companies through the processing of personal data, and the implications of this for organisations and e-businesses. These correlations have not been sufficiently studied, as the issue is of current relevance, arising from the increasing dynamics of the use of Internet services such as social networks, online shops, or online sharing services, all using large amounts of data.

The purpose of the work is to measure the dual views of consumer and cybersecurity professionals’ perceptions of the use of personal data in the electronic environment.