Management of inovation and business design

The book presents essential theoretical concepts for innovation management in business, explaining definitions, classifications, typologies, sources, innovation models, and performance measurement mechanisms. Innovation is more than just ideas, knowledge, and new experiences. Innovation is achieved through well-managed people and processes, as part of a strategic action plan that requires strategic thinking, design, and appropriate techniques to achieve consistent, predictable, and sustainable results. All of this is possible by adopting the appropriate innovation model, such as open innovation, radical innovation, agile innovation, lean innovation, business model innovation, and design thinking. The book concludes with insights into megatrends and future technologies that will transform the world. Like a dandelion, a company’s innovation model must be flexible, open to external sources, and agile to ensure the continuity of the innovation process.