Business models. Leading the company from inception to growth

”Business Models. Leading the Company from Inception to Growth” has been written to serve as a bachelor’s handbook for business administration students who learn about business models. It addresses the concept of the business model as a mechanism for creating, delivering, and capturing economic value.

The primary goal of the textbook is to provide students with the relevant information required to understand the business model concept and how it is adapted according to trends and the sector in which companies operate. Furthermore, the book aims to give readers a better perspective of the mechanisms specific to the main industries. Lastly, students can understand how innovative business models are built and transformed over time. Having read this book, the readers will be able to successfully analyse business models and design their own.