The features of the advertising discourse of French magazines of the first decade of the twenty-first century

Using discourse analysis, the book aims at determining the characteristics of the advertising discourse in French magazines published during the first decade of the 21st century. To this end, the author examined two issues of magazines addressing various types of audience, namely: ladies’ magazines, business magazines, educational and scientific magazines, as well as right and left political magazines.

Both image and text were considered and the type of advertising, the speech contract, conversational roles, the genre, the enunciation frame, as well as the linguistic expression of subjectivity were examined. The final remarks referred to the advertising ethos and universe.