Trade has an important place in the life of any person by its basic function, that to ensure the place where everyone can buy what they need. By its role, trade has gained an increasingly important place in the economy, dominating other sectors. Searching for new sources of competitiveness, the management of trade companies is oriented through innovation. The performances followed by the activity of trade firms result as a natural consequence of how all internal operations are organized, developed and managed. Proper functioning of companies takes into account the supply management, inventory management, sales management, financial management, budgeting. The strategic approach must consider each of these operations, and the company as a whole.
Besides theoretical knowledge about how to organize and manage the activities of trade companies, it is necessary to focus on the practical side. To this end, the examples, applications and exercises aim to emphasize some practical situations and learn concrete ways of solving problems in various fields of business activity trade. Also aims to provide a picture as truthful about positioning and operation of an enterprise in this field.