The Businesss World – Navigation Guide. New perspectives of the analysis of the firm’s external environment

The book of the Ph.D. Lecturer Irina Elena Ion is especially dedicated to the specialists interested in the analysis of the business world, but also to students and the large public.

This book is a guide of evaluation of the external environment in which the companies operate, with perspectives on the implications of the external business environment factors – technological, competitive, political, cultural – on the firm dynamics.

Part 1 represents a theoretical analysis of globalization issues, containing an evaluation of the main organizational transformations occurred in the globalization age. Part II, The technological environment, is dedicated to an analysis of the main changes in the production methods and tools. Part III of the book, The political environment, analyses the political environment of the firm, based on the contributions of the institutionalism thinking. Part IV, The cultural environment, approaches cultural differences of the different markets on which multinational firms operate. Part V of the volume, The competitive environment, addresses the problem of firm competitiveness and the why in which this concept should be understood and approached, in a world in which competitive advantages have to be created and are not inherited.