Strategies for Pricing

This paper presents an integrative vision on the price, covering many disciplines such as marketing, finance or accounting. It is intended, first of all, for students of master programs for deepening "Marketing Management" and "Market Research" and also for students from other economic specialization. Also, this book can be a real help to people with a role in decisions on price, as presents, along with theoretical notions, a number of examples highlighting the instruments that can be used in certain decisions of an enterprise price policy.
At the end of each chapter there is a subchapter entitled "Questions, discussion topics, cases", which is intended to facilitate understanding of theoretical concepts presented and highlight possible directions of research in the applicability of the presented concepts. A special place it occupies in the economy of perceptual process details on the price, and perceptions of different types of price.
What would determine some people to pay the sum of 3300 euros for a diamond-plated mobile phone? You will know going through this book.