Social Psychology. Ten Introductory Lessons

 This work presents ten introductory lessons to social psychology. It is a guide in understanding social processes as well as human economic behavior. In this book, classical topics (collective behavior, prosocial behavior and altruism, aggressive behavior and violence, group decision making and groupthink, interpersonal relationships, social influence) and less common topics for a social psychology course (fashion and consumption, celebrity endorsement and consumer behavior, and nonverbal communication), are approached together.