Social Psychology of Public Opinion

As the author himself considered in the introduction, the novelty of this book lies in approaching the public opinion, from a social psychology perspective. Understanding public opinion in its complexity from theoretical and historical explanations to media implications, manipulation, value and limitations or the aspects regarding the methodology of public opinion polls represents the core of the author’s point of view. In this respect, it is concluded that “as a ritual, public opinion polls reinforce people’s faith in democracy”.