Marketing

The book „Marketing” addresses undergraduate students from second year of study. It represents an introduction to the science of marketing, ensuring ground knowledge for future economists who need to understand the system of modern enterprises, especially its mechanism of connecting it to market and to economic and social environment.

With knowledge gained through this book, the categorical system of marketing, and the main policies of marketing: product policy, price policy, distribution policy and promotional policy are explained to students. The aim is that future specialists learn and  apply the marketing orientation in current activity of economical agents.