e-Business. Fundamental Elements

The author presents the main issues regarding the initiation and development of an electronic business. With a thematic content organized in 11 chapters, the paper presents the models, applications and technologies related to e-Business, with theoretical approaches accompanied by suggestive examples that help the reader to understand the specific mechanisms of the online business environment.

The paper addresses topical issues regarding the process of planning, initiating, building and maintaining a business in the online environment, from ensuring the technical infrastructure, designing the necessary information architecture, providing resources and management of the internal processes and logistics chain activities to the implementation of electronic payment systems, adoption of mobile technologies and social media tools in order to boost sales, promote brands, products and services and manage relationships with customers, suppliers and other business partners.

This book is useful for both undergraduate and graduate students, but also is addressed to e-Business specialists and practitioners and to all those who, by the nature of their activities and concerns, are interested in the implications of the Internet for trade, in particular, and for business, in general.