Theoretical and practical fulgurations on the business success and failure

Divided into two parts, the book is a wonderful reading that the authors recommend to students, and not only them.

The first part presents the theoretical aspects of business success and failure, noting that the difference between ordinary people and successful people are perceptions of failure and how they react in front of him. As the authors say in this book, people learn to achieve success, but you really should learn how to deal with failure, which occurs more frequently.

In the second part, entitled Case Studies, the reader discover what are the ingredients of a successful business, but the secrets to successful people who succeeded in business, how they managed to overcome the obstacles of life, to win people on their side and transform troubles into opportunities.