Business Communication

Business Communication

Autors: Silviu Balanica

Year of appearance: 2003

ISBN: 973-594-282-8

Size: 17/24 cm

Pages: 252

8,70 lei In stock: NO
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The book approaches the business communication process from a didactic perspective, starting with the presentation of the fundamentals of this process, of transmedia and types of business communication, and continuing with the presentation of strategic communication and communication management. One chapter is dedicated to conflict and crisis situations, another to business negotiation, and the last to intercultural communication, with examples from the UK, China, Japan, Russia, the US, Saudi Arabia, India, Egypt, Argentina, and Israel.

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