This volume offers an in-depth analysis of the contribution of Romania’s retail sector, especially the CAEN 4711 sub-branch, to the national economy, focusing on its impact on GDP, employment, investments, and social cohesion.
The core of the study is the use of the Leontief input-output model and economic multipliers to quantify direct, indirect, and induced effects, complemented by applied research based on surveys, national statistics, and ESG practices adopted by major retail players.
The volume is addressed to industry professionals, public policy makers, and the broader public interested in the dynamics of the commercial sector and sustainable economic development. It is also a valuable resource for researchers and students at undergraduate, master’s, and doctoral levels in the field of economic sciences.


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