Financial Analysis and Business Performance Measurement

Financial analysis is a foundational discipline in modern economics and business administration. There is a gap between technical proficiency and applied financial judgment. This remains one of the challenges in both academic education and professional practice.

This book offers a rigorous, structured introduction to the core domains of financial analysis and business performance measurement: financial statement interpretation, ratio analysis, cash flow assessment, profitability evaluation, and risk diagnostics.  We developed examples, applied case studies, and analytical frameworks for calculation relevant to the current economic context. 

The book is designed for bachelor and masters students in economics, finance, and business administration, as well as for practitioners seeking a reference for financial reasoning and company evaluation.

Prof.univ.dr. Maria-Iulia Sobolevschi-David

Academia de Studii Economice din Bucuresti

Vicepresedinte al Camerei Consultantilor Fiscali din Romania