Business strategies. Building sustainable models with artificial intelligence and digital platforms. Second edition

Over the past years of teaching, consulting, and leading workshops, I’ve witnessed how traditional frameworks and strategies have often fallen short in addressing the realities of today’s fast-evolving business landscape. The world shaped by the pandemic and the rapid proliferation of AI and digital platforms is fundamentally different. This book is my answer to that shift – a guide to crafting strategies that don’t just adapt to change but thrive in it.

“Business Strategies” is designed to equip readers with the tools, insights, and real-world examples necessary to understand and deal with the complexities of the digital economy. Divided into three comprehensive parts, the book provides a blend of foundational theory, actionable frameworks, and groundbreaking case studies to help leaders and students alike master the art and science of strategy in today’s dynamic world.

The author