Behavioral Finance. Individual Investment and Wealth Planning

Understanding the psychological resorts of human behavior in financial decision-making separates economic fundamentals from human emotions. The application of Behavioral Finance combines the investigation and expertise from research and practice into smart portfolios that better define long-term economic goals of financial prosperity and capital preservation for the individual investor. The theory of BiFi or PsiFinance discovers how individual and group make investment decisions. The application of BiFi understands the resorts behind their decision making processes and then develops practical tools to improve portfolio and risk management processes. These behavioral-efficient portfolios will better serve the client-owner of the funds and finally contribute for a better good of society at large.

Adrian Mitroi’s book on Behavioral Finance. Individual Investment and Wealth Planning addresses a key subject of Personal Finance in today’s economy. The Manual can be used as a valid reference for students and investing public.